Attract. Acquire. Engage. It's the battle cry of content marketers – those creating the relevant information your customers rely upon and share. While it sounds like a simple task, creating content that is truly relevant, and maintains that engagement over time is a challenge.
It's a challenge coming up with topics to move buyers through the cycle and keep them engaged with your brand or business. It's a challenge to manage your search engine rankings by producing a steady stream of fresh and topical content that readers want to like and share. There's your website, and blog, and Facebook and Twitter to consider. It can be overwhelming to stay in front of those most likely to buy from you.
Content is critical because it reinforces your brand, your company and your people as trusted advisors. Content lets you tell your story and provide all of the tangential information that will interest and inform prospects and customers with whom you want to build a long and profitable relationship.
At IMN, our editorial team is ready to serve as an extension of your team. They are dedicated to creating content – social content, product articles, lifestyle pieces and how to tips for a variety of markets.
It's one of the things that IMN does best. IMN's team comes out of the industries in which you work, they speak your language and know your pain points. IMN's editorial team works as an extension of your own team, building content to entice your customers to keep coming back – in fact, IMN newsletters have an average opt-out rate of less that 1%. Whether it's a blog post, best practices on responding to negative social media posts or a piece to announce that you're sponsoring a local event, we're here to help you reach your content marketing goals.
IMN relies on highly skilled professional writers, just like those you'd hire yourself to ensure the quality that we expect and you rely upon. Whether you're looking to engage with customers through a newsletter, or through social networks or a combination of both, IMN is your high-impact content partner.