IMN (Email Newsletters)
Direct selling is a tough business. The washout rate for new consultants is high, the personal investment to make a business flourish is steep, and success is never guaranteed.
Plus, every direct selling organization is dependent on growing distribution and increasing average sales per rep. Doing so requires its own set of expenses.
In the world of direct selling, cost-cutting measures are often an unfortunate necessity. Marketing costs are often the first casualty of such cost-cutting measures, but without the ability to reach one's customer base, the business cannot survive.
Finding ways to market affordably and effectively can take creativity on the part of the company and the individual consultant. But, it also falls to the marketing vendors to be creative and effective.
Email newsletter services can help direct sellers set their business up for success and manage costs. E-newsletters connect customers directly with consultants and provide actionable data to increase sales. What's more, e-newsletters can be tailored to the client's specific needs.
Consider a new, far-reaching e-newsletter for your marketing initiatives, and insist on a vendor that will work one-on-one with you for maximum efficiency and effectiveness.