September 2005 Online Budgets Are Surging!  

News
IMN Continues Double-Digit Growth
“Resurgence” & “Mini-Boom” Describe Online Budget Trends
Strategy
Wheel and Deal
Tips From the Experts
IMN Reporting Snapshot: What is "Unique"?

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News
IMN Continues Double-Digit Growth
The past year has yielded significant milestones for IMN, including the launching of new products, the penetration into new markets, and the addition of hundreds of new customers.
Full Story >
 
“Resurgence” & “Mini-Boom” Describe Online Budget Trends
Analysts and industry pundits see online spending on the rise as e-communications continues to be one of the most effective choices for return on investment.
 Full Story >
 
Strategy
Wheel and Deal
by Beth Negus Viveiros, DIRECT Magazine

DIRECT's Executive Editor Beth Negus Viveiros writes about how Infiniti of Coconut Creek is using IMN Loyalty Driver e-communications service to help them build relationships with their customers and prospects.
 Full Story >
 
Tips from the Experts
IMN Reporting Snapshot: What is "Unique"?
by Trevor Kleiner, Support Engineer

The most common question received about IMN's improved reporting interface is "What does it mean when it says something is ‘unique’?" Always eager to help you understand your reports, I've decided to tackle that question here.
 Full Story >
 


Quick Poll

Do you anticipate an increase in your 2006 online budgets?

Yes

No

Not sure

Which area do you think will increase the most?

Online advertising

e-Newsletters

e-Mail promotions

Search engine optimization

Paid search engine marketing

Other

Not sure

I don't expect an increase.

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