Informed Marketer News

July 2005

How Much Is Too Much (E-Mail)?

Strategy

How Much Is Too Much (E-mail)?

E-mail Versus E-newsletters -- Is There a Difference?

What Works - Smart Tactics in Action!

News

IMN Is On The Move

Tips From the Experts

A New, Easy Way to Format Your Banner

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Strategy

How Much Is Too Much (E-mail)?

Never before has it been so easy to publish information to so many people in so short a time. It's so quick and easy, it can even be dangerous. Ever wonder if you are sending too much e-mail? Or, are you sending enough? Here are a few "rules of thumb" you can use.
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E-mail Versus E-newsletters -- Is There a Difference?
In this recent article appearing on ClickZ, the author debates this now frequent question of whether or not there is a difference between e-mail and e-newsletters.
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What Works - Smart Tactics in Action!
We continually talk about best practices e-communication techniques – this issue, we'll show you some in action, with some of our customers such as Shell Oil, PartyLite and more.
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News

IMN Is On The Move

There's nothing like loading a moving truck on a hot summer day! As of August 1, IMN will be in new, expanded offices in Waltham, Massachusetts. New town - same great service. Please update your records with our new address AND phone number.
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Tips from the Experts

A New, Easy Way to Format Your Banner
by Trevor Kleiner, Support Engineer

Now you can easily format a banner that is the same size as the width of your newsletter page.
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Published by IMN (iMakeNews, Inc.)
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