June 2005 Content Help for Slow Summer Days  


News
Understanding Reports
Strategy
A Must-Have Tool: The Editorial Calendar
Content Help: When Your Regular Contributors Are At The Beach!
Best Practices
Got a Great Newsletter? It's Time to Tout It!
Tips From the Experts
Do You Need An Official "Keeper of The Words"?

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Strategy
A Must-Have Tool: The Editorial Calendar
An editorial calendar is essential to the planning and production of a successful e-newsletter. Here are some tips on how the Content Popularity reports can help guide your calendar.
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Content Help: When Your Regular Contributors Are At The Beach!
Every so often, when you publish a newsletter that goes out on a regular basis, you’ll run into a dry period where article ideas or contributions are hard to come by. Here are a few tips on where to look for help…
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News
Understanding Reports
The key to being an Informative Marketer is to regularly review the reports that make you smarter each time you publish. To this end, a new comprehensive section on reporting has been added to the online User's Guide, including an extensive guide to understanding email metrics.
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Tips from the Experts
Do You Need An Official "Keeper of The Words"?
http://www.marketingsherpa.com/sample.cf...

Following our recent theme of testing subject lines to increase open rates, MarketingSherpa publisher Anne Holland discusses the importance of "exact verbiage" in Internet marketing and why someone needs to watch over it.

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Best Practices
Got a Great Newsletter? It's Time to Tout It!
You’ve put a lot of hard work into your e-newsletter and it may be time to get some recognition for it. Here’s a list of industry awards that you may be eligible for…
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