Informed Marketer News

May 2005

Improving Open Rates

News

Communicating To – and Through – Your Channel

Strategy

Beyond the Gloom: How to Improve Open Rates

Industry Perspective

Avoid Customer Burnout with Soft-Sell Content Choices

Tips From the Experts

The Best of Jess: Design Tips that Work!

Need Help? Check Out These Online Options!

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News

Communicating To – and Through – Your Channel
Communicate with your channel partners AND their customers, making it a win-win for you, your partners and your ultimate end-customers.
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Strategy

Beyond the Gloom: How to Improve Open Rates
by Peter Mesnik, Founder and CTO

Even though open rates seem to be declining, there are several techniques you can use to boost them back up. Here are five handy tips to get you started!
Full Story >

Tips from the Experts

The Best of Jess: Design Tips that Work!
Jess Wilton’s design tips are always one of our most popular newsletter features…here’s a quick review of the best of Jess’ tips!
Full Story >

Need Help? Check Out These Online Options!
by Trevor Kleiner, Support Engineer

IMN Support is only a phone call or email away, but if you like to solve problems on your own, here are some handy online guides you can tap into.
Full Story >

Industry Perspective

Avoid Customer Burnout with Soft-Sell Content Choices
by David Fish, CEO

Find out how auto dealerships are using soft-sell content ideas – such as lifestyle e-newsletters – to capture and retain their audiences’ interest.
Full Story >

Quick Poll

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