April 2005 The Latest on Email Marketing Metrics  

News
The Latest on Email Marketing Metrics
Strategy
Linking Two Countries, 17 Companies and 6,000 Employees
List Segmenting and Inactive Subscribers
Industry Perspective
From Soup to Nuts: How to Start and Run an E-Mail Newsletter
Tips From the Experts
The Wise Publisher: Test Before Hitting “Send”

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News
The Latest on Email Marketing Metrics
MarketingSherpa has always been a great source for email marketing industry data and their “Email Marketing Metrics Guide 2005” is no exception.
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Strategy
Linking Two Countries, 17 Companies and 6,000 Employees
Read how Fujitsu used their internal IMN e-newsletters to bring together employees scattered across 17 North American companies.
Full Story >
 
List Segmenting and Inactive Subscribers
Inactive subscribers are a good group to segment, as they may require special treatment. And when you segment, you might learn some interesting information along the way.
Full Story >
 
Tips from the Experts
The Wise Publisher: Test Before Hitting “Send”
by Trevor Kleiner, Support Engineer

Do you send a test newsletter out before you hit the final “send” button? It’s a good practice to incorporate and here’s why…and how!
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Release Notes
Subscriber Operations in New Reporting
Move or update subscriber records that are selected by the Subscriber Detail reports.

Article Entry Shortcuts
New buttons reduce the steps to adding multiple articles.

The Standard Email Header
Add text to the top of every outgoing email message.

Industry Perspective
From Soup to Nuts: How to Start and Run an E-Mail Newsletter
by Ray Schultz, DIRECT Magazine

Read Ray's interview with David Fish, IMN CEO, regarding David's thoughts on informative marketing.
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Quick Poll

Do you test the subject lines of your e-newsletters to see if they affect open rates?

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Yes, once in a while.

No, never.

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