Debunking the Mystery of Declining Open Rates   March 2005

News
CAN-SPAM Update: Wireless Domains
Best Practices
Debunking the Mystery of Declining Open Rates And Missing Pictures
Strategy
Solving the Content Crunch: Tap Your Customers!
Industry Perspective
Three Key Ingredients to Successful Customer Retention
Tips From the Experts
More Help with MS Word & Bullets

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News
CAN-SPAM Update: Wireless Domains
New FCC list of wireless domains restricts email communications to mobile phones.
Full Story >
 
Best Practices
Debunking the Mystery of Declining Open Rates And Missing Pictures
by Peter Mesnik, Founder and CTO

As the fight against spam continues, email marketers are faced with the challenges of declining open rates, missing pictures, and more. Find out what you can do to overcome these challenges.
Full Story >
 
Strategy
Solving the Content Crunch: Tap Your Customers!
Alpha Software is building community by having two loyal customers publish their newsletter with content written by them or other customers. This successful technique has helped their subscriber base to grow from 20,000 to 100,000 strong.
Full Story >
 
Tips from the Experts
More Help with MS Word & Bullets
by Jessica Wilton, Application Specialist

Jess responds to two readers who asked for more help uploading MS Word documents and using bullets.
Full Story >
 
Industry Perspective
Three Key Ingredients to Successful Customer Retention
by David Fish, CEO

Learn what David Fish views as the three key elements for maximizing customer loyalty and retention.
 Full Story >
 

Quick Poll

Is your e-newsletter experiencing declining open rates?

Yes

No

If yes, by how much are the open rates declining?

Less than 25%

26-50%

51-75%

Over 76%

They are not declining.

I don't measure them.

How are your click through rates?

About the same.

Increasing.

Decreasing.

I don't measure the click throughs.

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