Informed Marketer News

February 2005

Six Ways to Detect "Buy" Signals

News

E-Connecting with Alumni

IMN Expands Client Services

Strategy

Alumni Association Reaps the Benefits of E-Communications

Industry Perspective

Six Simple Ways to Detect Customer “Buy” Signals

Tips From the Experts

Fine-tune Your Article Uploading and Editing Skills

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News

E-Connecting with Alumni

Keep your alumni in touch with Alumni Connect™, an easy-to-use e-communications service specifically developed for colleges and universities.
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IMN Expands Client Services
Meet Kathy Caruso, manager of IMN's expanding Client Services team. Learn how IMN continues to focus on its commitment to its customers and the level and quality of services provided.
Full Story >

Strategy

Alumni Association Reaps the Benefits of E-Communications
Read how the Penn State Alumni Association’s online communications efforts save $250,000 a year.
Full Story >

Tips from the Experts

Fine-tune Your Article Uploading and Editing Skills
by Jessica Wilton, Application Specialist

In this issue, Jess shares ideas on how to add some extra polish to a nicely designed template by making sure the articles in the template look good.
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Industry Perspective

Six Simple Ways to Detect Customer “Buy” Signals
by David Fish, CEO

In this issue, David shares six tips on how to understand when your customer is ready to buy.
Full Story >

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