September 2004 Customer Retention Strategies   Volume 1 Issue 45  

News
REACH Your Audience in a Whole New Way!
Strategy
What’s Your Customer Retention Strategy?
How Is Your ESP’s Compliance?
Tips from the Experts
Jessica’s Design Primer: This Fall’s Favorite Formats (Part 1 of 3)
Avoiding Content Filters
Margin Trouble?

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News
REACH Your Audience in a Whole New Way!
If marketing is your focus – listen up! IMN is introducing the marketing industry’s highest value e-communications service plan. Go beyond traditional email marketing and reach your audience in new ways – perhaps some you have yet to even consider!
Full Story >
 
Strategy
What’s Your Customer Retention Strategy?
Holding onto a current customer is a lot less expensive than acquiring a new one, but few companies seem to have a solid retention strategy. Does yours?
Full Story >
 
How Is Your ESP’s Compliance?
JupiterResearch recently published an assessment of E-mail Service Providers (ESPs) and found them to be a little short on delivery and compliance features. How is your ESP doing?
Full Story >
 
Tips from the Experts
Jessica’s Design Primer: This Fall’s Favorite Formats (Part 1 of 3)
by Jessica Wilton, Application Specialist

Creating a design for your newsletter can be quite an undertaking – but not with Jessica’s menu of common, easy-to-execute designs.
Full Story >
 
Avoiding Content Filters
by Brenden Cobb, Managed Services Coordinator

In the battle against unwanted email, there are a wide variety of obstacles legitimate mail must pass in order to make it through. A few, simple newsletter tweaks can make a huge difference in your ability to successfully reach your subscribers.
 Full Story >
 
Margin Trouble?
by Trevor Kleiner, Support Engineer

Is your page displaying larger than you want it to be? Do you have a column that grew wider on its own? Here are a few easy fixes!
Full Story >
 
Customer Retention Survey

How important is customer retention to your company?

Very

Somewhat

Not very

Unsure

Does your company currently have a customer retention strategy?

Yes

No

If yes, is your e-newsletter part of it?

Yes

No

We don't have a retention strategy

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