August 2004 Interactivity or Inertia? Which are you measuring?    

News
Driving Success with Customized Service
Strategy
The Difference Between Interactivity And Inertia
Bush, Kerry, and IMN Reporting
Four Ways You Can Start Blogging!
Tips from the Experts
Our Top Ten Frequently Asked Questions

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News
Driving Success with Customized Service
In the automobile market, customer loyalty has big payoffs. That’s why a service like IMN’s Loyalty Driver™ is so critical.
Full Story >
 
Strategy
The Difference Between Interactivity And Inertia
If you’re not using a microsite with your e-newsletter, you may be measuring your readers’ mailbox inertia rather than their interaction with your content!
Full Story >
 
Bush, Kerry, and IMN Reporting
In the last issue, we highlighted the blogs of both presidential candidates and included links to their respective blogs. Can you guess whose blog is more popular? Find out here…
 Full Story >
 
Four Ways You Can Start Blogging!
Many of our subscribers already have very active blogs…but for those of you who don’t, here are a few ways you can incorporate one into your business life!
Full Story >
 
Tips from the Experts
Our Top Ten Frequently Asked Questions
While our technical experts take a brief summer hiatus from the newsletter, we're providing you with the top ten questions that are most frequently asked!
Full Story >
 
Quick Poll
Blog Applications

Which of the following blog applications has the most potential for your company?

Information sharing for project teams

Employee information

Expertise and data sharing

Customer service

Opinion gathering

None of the above

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 Informed Marketer News (formerly the iMakeNews Letter) is sent to IMN (iMakeNews, Inc.) customers and anyone who has expressed interest in our service. To stop receiving this newsletter, enter your email address in the subscription box appearing within the newsletter and choose the Remove option. Or, just click one of the links at the bottom of the email message. 		Tell a Friend
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