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Strategy
Bush, Kerry and Blogging
If you haven’t seen a blog in action, take a look at this year’s presidential campaign and see how both candidates are using this popular communication tool!
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Blogging the Information Gap
Do you communicate to a large group of people on a regular basis? Wish there was an easier way? Try creating a business blog, like Symmetricom did.
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To Blog or Not to Blog
Blogging has a reputation of being a forum for ranters and ravers. Is there a place for such a tool in the business world? With IMN’s DirectBlog, the answer is a resounding “yes!”
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Tips from the Experts
Are You Blogging and You Don’t Know It?
by Jessica Wilton, Application Specialist
You may be a whole lot closer to creating a business blog than you think. In this issue, Jess talks about how the e-newsletter that you’ve already created can give you a head start on your business blog.
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At the Core of Blogs: Readers’ Comments
by Trevor Kleiner, Support Engineer
The use of the IMN Letter feature in a newsletter is a handy way of collecting reader feedback. When used with a blog, though, it's an essential element that sits at the core of this two-way communication platform.
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Breaking News
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Welcome David Fish as IMN’s new Chief Executive Officer.
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