June 2004 When Metrics Do the Driving   Volume 2 Issue 1  

News
FREE Metrics Guide Offer
Strategy
When Your Management Pushes for Numbers
Getting Subscribers to Act
Industry Perspective
Email Delivery – A Changing Landscape
Tips from the Experts
Creating Picture-Perfect E-Newsletters, Part 2
Read or Delete?

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News
FREE Metrics Guide Offer
Need help driving better metrics for your programs? Find out how you can, with a FREE copy of MarketingSherpa’s IT Marketing Metrics Guide: 2004 Data for Software, Hardware, & Services Marketers.
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Strategy
When Your Management Pushes for Numbers
In a series of recent focus groups, marketing professionals revealed how much pressure there is to deliver measurable results and ROI. Here’s how they’re responding to this challenge…
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Getting Subscribers to Act
LocalShell.com’s newsletter has a great open rate, indicating a strong reader interest. Their challenge is to get these intrigued readers to take action by visiting a local Shell station more often. Here are a few tips on how to do just that!
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Tips from the Experts
Creating Picture-Perfect E-Newsletters, Part 2
by Jessica Wilton, Application Specialist

Here are more tips on how to become an expert at working with pictures in your newsletter.
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Read or Delete?
by Trevor Kleiner, Support Engineer

Our intrepid Support Engineer conveys a few design tips on how to set up your email that can make all the difference between getting read…or getting deleted.
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From the CTO...

What was once a simple technical task- the delivery of an email message from one server to another- has become a complicated science and in some cases, an art form.
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