April 2004 What's Working in Your Newsletters   Volume 1 Issue 40   Strategy Advice From The IMN Experts: Helping LoJack Achieve A Better Look and Feel The Precious Real Estate of Your Cover Page Industry Perspective Respecting the Bonds of Trust Tips from the Experts Optimizing Microsoft Word For HTML Editing Is Your Subscribe Box Taking Up Too Much Room? Don’t Surprise Your Readers with Something They Don’t Expect to See Subscribe Enter your email address below: First Name: (optional) Last Name: (optional) Company/Organization: (optional) Phone: (optional) Add Remove Send as HTML Strategy Advice From The IMN Experts: Helping LoJack Achieve A Better Look and Feel Welcome to the first in a series of critiques where a team of IMN experts helps our readers learn how to produce more informative and interactive newsletters. We start with LoJack, the global leader in stolen vehicle recovery technology. Full Story >   The Precious Real Estate of Your Cover Page by Nancy Langmeyer, IMN Newsletter Team The critiques have started and here is one tactic we saw in newsletter after newsletter: prime real estate is wasting away! Full Story >   Tips from the Experts Optimizing Microsoft Word For HTML Editing by Brenden Cobb, Managed Services Coordinator One of the most frequently asked support questions is why changes in the HTML editor are not working. Chances are, it’s a Microsoft Word-related issue. Here’s how to resolve it. Full Story >   Is Your Subscribe Box Taking Up Too Much Room? by Jessica Wilton, Application Specialist People often think that if they have subscribers, they don’t need a subscribe box. Here’s a convenient, easy way to add a subscribe link, save space, and capture some new subscribers along the way! Full Story >   Don’t Surprise Your Readers with Something They Don’t Expect to See by Trevor Kleiner, Support Engineer When your subscribers bookmark your micro-site, you want to make sure they have access to the right issue when they want to visit your newsletter in the future. You can control this with the IMN “Active Issue” feature... Full Story >   From the CTO... As we publish one issue after the next, we sometimes forget what e-newsletter publishing is all about. In this Perspective, Peter Mesnik takes us back to one of the basic principles--respecting our readers. Full Story >   Free Trial Offer Trackable RSS: FREE Trial and a How-To Learn the basics on incorporating RSS into your e-marketing program and try Trackable RSS for 30 days free, to boot. Full Story >   Published by IMN Inc. Copyright © 2004 IMN Incorporated. All rights reserved. Informed Marketer News (formerly the iMakeNews Letter) is sent to IMN (formerly iMakeNews) customers and anyone who has expressed interest in our service. To stop receiving this newsletter, enter your email address in the subscription box appearing within the newsletter and choose the Remove option. Or, just click one of the links at the bottom of the email message. Tell a Friend

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