March 2004 Closing The Loop - What To Do After You Mail   Volume 1 Issue 39   News Free Critique of YOUR Newsletters! The Finer Details of Reader Engagement Strategy Reality e-Marketing: After You Mail "Share & Win" Customer Spotlight: Maximizing the Potential of Personalization Tips from the Experts It's Spring! Wake Up Your Subscribers with a New Template Optimizing the Text Version of Your HTML Newsletter The Proper Way to "Tell A Friend" Subscribe Enter your email address below: First Name: (optional) Last Name: (optional) Company/Organization: (optional) Phone: (optional) Add Remove Send as HTML News Free Critique of YOUR Newsletters! Struggling with your e-newsletter program? Don't despair, because we're offering a free analysis for both customers and non-customers alike. Find out how you can get yours! Full Story >   The Finer Details of Reader Engagement With IMN’s new Subscriber Q&A, you’ll be able to analyze your subscriber base in even greater detail than before and find out who’s the most active and why! Full Story >   Strategy Reality e-Marketing: After You Mail by Nancy Langmeyer, IMN Newsletter Team You’ve pushed the send button – now what? Here are five key steps to take after you’ve mailed your newsletter. Full Story >   "Share & Win" Customer Spotlight: Maximizing the Potential of Personalization Read how the Productivity Portfolio newsletter delivers highly relevant and meaningful content through the usage of list segmentation, Dynamic Content, variables and other personalization techniques. Full Story >   Tips from the Experts It's Spring! Wake Up Your Subscribers with a New Template by Jessica Wilton, Application Specialist If you have spring fever, chances are your subscribers do too. Get their attention and re-engage them with a fresh new template! Full Story >   Optimizing the Text Version of Your HTML Newsletter by Brenden Cobb, Managed Services Coordinator Even with the growing popularity of HTML email newsletters, many people still prefer (or can only receive) plain text email. Here's how to fine-tune yours in order to ensure your message always stands out. Full Story >   The Proper Way to "Tell A Friend" by Trevor Kleiner, Support Engineer A great way to increase your reader base is to have your readers forward your newsletter and/or articles to their friends and co-workers. Here are a few tips on how to maximize the potential of this feature. Full Story >   e-Mail Strategies CEO Kathleen Goodwin shares her wisdom in her"Beyond the Crystal Ball" ClickZ column. Full Story >   Share & Win Read our first story and then tell us how you effectively use your IMN services – you might be our next big winner of a $100 gift cheque! Full Story >   Published by IMN (iMakeNews, Inc.) Copyright © 2004 IMN (iMakeNews, Inc.). All rights reserved. Informed Marketer News is sent to IMN (iMakeNews, Inc.) customers and anyone who has expressed interest in our service. To stop receiving this newsletter, enter your email address in the subscription box appearing within the newsletter and choose the Remove option. Or, just click one of the links at the bottom of the email message. Tell a Friend

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