Informed Marketer News

February 2004

RSS and Reporting Unite!

Volume 1 Issue 38

News

RSS is Now Trackable!

IMN Opens Reporting to Third Party E-mailers

Strategy

Reality e-Marketing: Creating Content

Industry Perspective

Beyond the CAN SPAM Law: Technology

Tips from the Experts

Giving Your Emails Personality: How to Get Recognized and Stand Out

Making Your Readers Feel Special With Dynamic Content

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News

RSS is Now Trackable!
Late last year, we gave you a little hint about our RSS service. Now, learn how our advanced analytics and reporting can be used with RSS feeds.
Full Story >

IMN Opens Reporting to Third Party E-mailers
Does your company send out large volumes of e-marketing campaigns every month? Would you like to take advantage of some of the most advanced reporting capabilities in the industry? Well, now you can!
Full Story >

Strategy

Reality e-Marketing: Creating Content
by Nancy Langmeyer

What does it take to have great content in your newsletter? A little passion, a little perseverance, and a whole lot of help!
Full Story >

Industry Perspective

Beyond the CAN SPAM Law: Technology
by David Crispi, Director of ISP Relations

While industry experts ponder the question of whether or not the Can Spam law is making a difference with hard-core spammers, David Crispi updates us on what actions ISPs and industry organizations are taking to continue the fight against spam.
Full Story >

Tips from the Experts

Giving Your Emails Personality: How to Get Recognized and Stand Out
by Jessica Wilton, Application Specialist

In this issue, Jessica shows us that by adding a personal touch to sender and subject lines, we can create emails that are more easily recognized and opened.
Full Story >

Making Your Readers Feel Special With Dynamic Content
by Trevor Kleiner, Support Engineer

Trevor tells us how to personalize our newsletters even more by sending subscribers only the articles they care about.
Full Story >

e-Mail Strategies

Read CEO Kathleen Goodwin’s view of RSS & newsletters in February’s ClickZ.

Full Story >

Share & Win

Tell us how you use IMN services in our “Share and Win” contest and you’ll get a chance to win!
Full Story >

Published by IMN (iMakeNews, Inc.)
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