Informed Marketer News


February 2010	Getting Your Message to the Right People	Volume 1 Issue 37

News

When "Spam Reporting" and "Unsubscribe" Lines Blur

Strategy

Segmentation: Getting Your Message to the Right People

The Many Different Dimensions of A Newsletter Service

Reality e-Marketing: Choosing Your Design Elements

Tips & Tricks

Managing Your Subscribers: Five Tips to Get You Going

Advanced List Management

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News

When "Spam Reporting" and "Unsubscribe" Lines Blur
Spam reporting features are great, except when your subscribers use it as a way to unsubscribe to your newsletter. IMN tackles this problem head-on, with our new Abuse Handling feature.
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Strategy

Segmentation: Getting Your Message to the Right People
If you don’t serve up relevant content issue after issue, your audience may decide they’re ready to give you the heave-ho. Find out how segmentation can help you keep your job as a respected newsletter publisher.
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The Many Different Dimensions of A Newsletter Service

Do you only use your newsletter service as a single publishing opportunity? Look again – your newsletter can provide you with as many opportunities as squares on a Rubik’s cube.
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Reality e-Marketing: Choosing Your Design Elements
As you create your e-marketing program, you’ll want your newsletter to take on an identity of its own that is easily recognizable and that immediately draws the reader into it. Here are some design tips that will help you do just that.
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Tips & Tricks

Managing Your Subscribers: Five Tips to Get You Going
by Jessica Wilton

Using IMN tools makes managing your subscribers easier than you think. Here are some easy tips to get you started.
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Advanced List Management
by Trevor Kleiner

Managing multiple opt-in lists within the same account is easy with IMN’s Advanced List Management feature. Here are some tips on how to use this feature effectively, including how to ensure subscribers’ opt-out requests are honored.
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The IMN Quiz

What do Growth and Power have in common?

The answer is...
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What's on YOUR Mind?

In the next issue, we're starting a new column which will feature IMN experts answering your questions. Looking for a solution to a e-marketing problem? Want help analyzing a content issue?

Supply us with your question and we'll answer your inquiries in upcoming issues.

Published by IMN Inc.
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