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News
Strategy
Six Ways to Optimize Your 2004 Strategy
Here are five essential techniques you can perform as a 2003 year-end analysis that can give you great insight on how to optimize your strategy for 2004. And we’ve included a bonus tip that could be the best advice you get this year!
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We Know What’s on Your Mind!
Quick polls and survey questions are great tools for understanding what your customers’ and prospects’ challenges are…here’s how we used a quick poll to learn what your challenges for 2004 are!
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Reality e-Marketing: Developing an Editorial Calendar
December is a good month to look ahead and create a list of topics, articles, and other tidbits that will pique your readers’ interest throughout the next year. Here are some tips on how to put together an engaging editorial calendar.
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Writing an Effective Article Synopsis
As email inboxes become increasingly cluttered, taking measures to keep your newsletter clear and useful for your readers will keep you on top of their open list. Here’s how an effective synopsis can help…
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Where’s My Article?!?
As you prepare your newsletter, have you ever encountered a situation where the article you had thought you placed in your newsletter pulled a disappearing act? Here’s how to get it to show up again…
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Getting Back to Basics: 3 Simple Steps for Creating a Customized Layout
Last month, we discussed some best practices for planning and implementing your newsletter’s design. This month, we go back to basics and discuss how to create a template that will save you time (and headaches!) when you start publishing on a regular basis.
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e-Mail Strategies
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CEO Kathleen Goodwin wraps up 2003 with a collective newsletter critique...
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