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Industry Perspective
A National Step Towards The Spam Fight
by David Crispi, Director of ISP Relations
The Senate recently passed a bill that represents the first significant step toward combating spam on a national level. Here, David Crispi updates us on the status of the bill and explains what it all really means.
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News
Beyond Opens and Clicks
In a recent report entitled “Email Metrics Beyond Opens and Clicks,” Forrester Research advises that “marketers should focus less on click-through and open rates and more on tracking customer engagement over time.” We agree whole-heartedly, as you’ll see from our new reporting features.
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Extend Your Newsletter Distribution with RSS
Now you can instantly start publishing RSS feeds that link directly to your newsletter with our new integrated RSS feature.
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Strategy
Tips & Tricks
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e-Mail Strategies
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Read about the importance of microsites in CEO Kathleen Goodwin's ClickZ column.
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Our Customer Roster
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Once again, our roster is expanding, with brand new customers as well as with upgrades and renewals, all a sure sign that IMN is working hard for its customers.
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Take our webinar and try IMN free for 15 days >
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