Informed Marketer News


February 2010	iMakeNews is Now IMN	Volume 1 Issue 33

News

iMakeNews is now IMN!

IMN Reporting Now More Robust

A Growing Roster of Customers

Strategy

Reality e-Marketing: Strategy

New Research with Benchmarks for E-Marketers

Tips & Tricks

Special Content Areas

Putting Your Reports to Work

Industry Perspective

Creating a Good Privacy Policy

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News

iMakeNews is now IMN!
We’ve got a new name, a new strategy, and new benefits for you!
Full Story >

IMN Reporting Now More Robust
With new features available today and with more coming later this month, IMN is taking the lead in providing customers with superior reporting and analysis capabilities.
Full Story >

A Growing Roster of Customers
IMN’s roster of customers keeps growing, with new clients signing up and with current customers expanding internally and renewing their service.
Full Story >

Strategy

Reality e-Marketing: Strategy
Building Informed Marketer News from scratch required the development of a new e-Marketing strategy. Here’s how we created it.
Full Story >

New Research with Benchmarks for E-Marketers
A new IMN study provides e-Marketing benchmarks on readers’ content preferences and readership patterns.
Full Story >

Tips & Tricks

Special Content Areas
Step-by-step instructions for creating special areas for ads and other content.
Full Story >

Putting Your Reports to Work
Here are a few ways you can learn more about the people behind all those e-mail addresses in your subscriber lists.
Full Story >

Industry Perspective

Creating a Good Privacy Policy
by David Crispi, Director of ISP Relations

It’s important to have a clearly delineated privacy policy. Here, David Crispi, IMN’s Director of ISP Relations, shares with us exactly how to create one.
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e-Mail Strategies

Read CEO Kathleen Goodwin's latest e-Mail Strategy column on ClickZ.
Full Story >

Best Practices

Multinational Shell Oil gains continuous feeback from world-wide retailer and distributor network.
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