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Marketing Tips...
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Obstructing the ‘Delete Key’
by Doug Eymer
Too much information! Too much information! Danger Will Robinson! Danger! Danger! This has become our mantra. Whether it is by our own devices or the means of others, we are constantly inundated with too much information! Email, e-newsletters, web sites, micro-sites, pop-up windows, banner ads – the incoming stream is constantly increasing. In an effort to drain the rising tide, even the most patient of recipients must quickly mutate -- developing cat-like reflexes in the rapid activation of the “delete key”.
[FULL STORY]
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Quick Links...
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The Art of Email Design
How do you create headlines that really pop, images that catch your eye and a clickable html newsletter that will entice subscribers to explore? It might be easier than you think - here are a few tips.
[FULL STORY]
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Delivering The Mail
In the wake of the FTC Spam Forum, everyone who does anything online has been anxious and aware of the detriments of spam and what the future of email will bring. While the battle against spam is an uphill climb, the sky is far from falling. In fact, email is continuing to be an extremely effective platform for permission-based marketers and many companies and organizations are altering their budgets to back e-mail efforts. E-mail is going through a natural evolution -- and many more opportunities are emerging.
[FULL STORY]
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Upcoming Events
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Kathleen Goodwin to Chair Weblog Conference
Join Kathleen Goodwin, CEO, at the first business-oriented forum to address the recent emergence of Weblogs into the business world and their rising importance as a medium of communication.
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From the
Knowledge Base...
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