I don’t know about you, but I love to analyze things. This probably comes from my direct marketing background, where we lived and breathed response rates. I can remember cranking for hours on my calculator, slicing and dicing any minute bit of information that could be turned into a statistic and something relevant.
Things are a little bit different in the electronic world and for an analytical mind like mine, it’s even better. Things like open and click through rates are just the tip of the iceberg...
