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Marketing Tips...
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Personalization: This One’s For You
by Brandon Freeman
| As editor of the iMakeNewsletter, how can I appeal to you, the subscriber, while learning more about you? Well, there is actually a lot that I can do, in steps, as part of a process. Each step will hopefully get me closer to understanding you, building a relationship, and delivering the precise information that you have indicated is relevant to you. |
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At iMakeNews, we have defined this process ‘Informative Marketing™’ and an essential part of it is personalizing our content, not only to deliver information specifically geared to you, but also to catch your attention.
[FULL STORY]
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Quick Links...
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Understanding Personalization
Personalization includes all aspects of customer interaction - here are some answers to your questions and tips on how to win customers and create loyalty...
[FULL STORY]
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Spam: Taking Control
by Kathleen Goodwin
Are you in control of your email destiny? Is your newsletter getting to your subscribers? You may not have as much control as you think as a publisher or a recipient...
[FULL STORY]
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Some Hot Trends...
With 2003 in full swing, here are some of the trends we are seeing and how they are affecting the bottom line for marketers, especially in the interactive space...
[FULL STORY]
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From the
Knowledge Base...
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