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How to Drive Conversion
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Thursday, February 20, 2003
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Marketing Tips...
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The Keys to Conversion
by Nancy Langmeyer
The other day in the gym, while I was pumping away on the elliptical machine, I was reading an article by Dr. Phil from a recent issue of O, The Oprah Magazine. The article was on the rules of talking and listening. Rule #5 was entitled "Be An Active Listener" and this rule especially captured my interest. In the discussion of this rule, Dr. Phil mentions psychologist Carl Rogers who developed something known as the "Reflection of Content." Reflecting a speaker's content, according to Dr. Phil, means that you listen to the person, then you give him or her feedback that makes it clear you're receiving the factual message. Dr. Phil goes on to give an example of how someone can get the information but miss the message. As I read this over, I thought to myself, "Wow, this is the whole key to conversion!"
[FULL STORY]
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Quick Links...
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Seven Ways to Boost Conversion Rates
by Bryan Eisenberg
Conversion rates are an essential element in achieving sales and growing and maintaining a business. However, many of us do not understand some of its fundamental components. Here are seven practical tips that you can use to increase your rates.
[FULL STORY]
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Ouch!: Why B2B Acquisition Email Campaigns Can Be Tough
by Debbie Weil
Success with B2B email aquisition campaigns is more difficult than ever before. Inboxes indundated with unsolicited email and increased competition in the e-marketing space hampers our efforts, but there are distinct practices that can still help you to get the response you want.
[FULL STORY]
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Is this the Year for a Federal Solution to Spam?
by Ben Isaacson
In the past few months, we have discussed spam, its impact on e-marketing and what we as businesses and consumers can do to combat it. Spam has become a critical issue for modern communication, so much so that the government has become involved in how legislation can and should be applied. Here is an update of the situation and and analysis of what emailers should consider with regard to federal legislation.
[FULL STORY]
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From the
Knowledge Base...
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Published by
iMakeNews
Copyright © 2003 eLetra Corporation. All rights reserved.
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