Although no one can predict where we'll be a year from now, trends are taking shape in the world of e-marketing, and you'll do a lot better if you're prepared to take advantage of them. Here's a glimpse at the movements I see gaining strength and my suggestions on how you should respond to them. [FULL STORY]
In January, the virus software giant McAfee extended its product line in the Spa*m arena with the acquisition of Deersoft Inc, the makers of the popular Spa*mAssasin software. As these Spa*m software packages become more popular, it is important to understand how they work so that we can make sure that our newsletters do not get tagged as false positives.
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People love email because it is trackable and has useful analytics. However, a lot of the reporting is often misunderstood. Here is what you may not know…
