Dynamic Duo: E-Newsletter and Microsite
by Kathleen Goodwin
The best way to track and report on your customers behavior is to compliment your e-newsletter with a companion microsite. iMakeNews' CEO Kathleen Goodwin tells you how to best take advantage of this combination in her latest article featured on ClickZ.
The Latest Intelligence on Open Rates and Click-Through Rates
Recent studies show surprising information on open rates and click-through rates, two of the most widely used email reporting techniques today. Find out about the health of email marketing and compare where you're campaign stands in today's market.
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Are your click-through and open rates translating into increased revenue? Find out by evaluating your ROI with these easy tips from Jackie Gallogly and Lynne Rolls.
