iMakeNewsLetter
Back to School: Time to start engaging customers   Thursday, August 15, 2002
In this issue...
A New Name and a New Look
What is Good Content?
Best Practices for Building an E-Newsletter that Not Only Pays for Itself but Wins Customer Loyalty
Measure the Success of Your E-Newsletter, Part 1
Converting Browsers to Subscribers
Are you ready to WIN a FREE MP3 Player?
A Note from Kathleen Goodwin, CEO, iMakeNews
A New Name and a New Look
Today, you’ll notice that our newsletter has a new name, The iMakeNewsLetter, and a new look. When you log on to our website, you’ll notice a change there also. That’s because we’re proudly introducing a new logo and unveiling a new look for iMakeNews.
 [FULL STORY]
 
Marketing Tips...
What is Good Content?
by David DeJean

Most newsletters aren’t started because companies have a lot of great content just lying around and need a way to deliver it to their customers and prospects. Most newsletters are started because companies want to communicate with their customers and prospects. Usually it’s an easy decision: OK, we’ll start a newsletter. Done. Now, what are you going to put in it?

 [FULL STORY]
 
Best Practices for Building an E-Newsletter that Not Only Pays for Itself but Wins Customer Loyalty
by Jeff Mesnik

For B2B e-marketers, electronic newsletters are fast becoming critical revenue-driving initiatives. A major reason is their high response rate. E-newsletters, particularly in combination with companion Web sites, can deliver a 30-50% response—dwarfing the average 10-15% rate produced by text-based e-mail, and the 1-2% rate for traditional direct mail.

The secrets to a successful e-newsletter effort for your firm are as easily as following this 10-point checklist.

[FULL STORY]
 

Quick Links...
Measure the Success of Your E-Newsletter, Part 1
by Debbie Weil

Are your subscribers reading your e-newsletter? Debbie Weil gives you tips on finding out using quantitative measures you probably already have.

 [FULL STORY]
 
Converting Browsers to Subscribers
by Janet Roberts

Looking to expand your e-newsletter subscription base? Tips on how to entice casual website browsers into checking that subscription box.

 [FULL STORY]
 
Survey...
Are you ready to WIN a FREE MP3 Player?
Please take a few moments to answer our monthly client survey and tell us your opinions. All of your information will be kept confidential, in accordance with our Privacy Policy. Please feel free to email us with any questions or comments. We appreciate your input and look forward to reading your responses. Thank you.
 [FULL STORY]
 
Feature Alert
Improved Subscriber Download

Include all subscriber fields in the download.

 [LEARN MORE...]
 
From the
Knowledge Base...
Changing the newsletter logo/banner from issue to issue

The newsletter template makes it easy to construct a newsletter and repeat this design from issue to issue. However, sometimes more advanced layout flexibility is desired. Here is a quick tip on making the top logo (or banner) of the newsletter change each time a new issue is published.

[FULL STORY]
 
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ARCHIVE
Installed Base Marketing
July 18, 2002
Vol. 1 Issue 20
The Value of Dynamic Content
June 12, 2002
Vol. 1 Issue 19

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Published by iMakeNews
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