iMakeNews Letter


Installed Base Marketing		Thursday, July 18, 2002

In this issue...

Installed Base E-Marketing, The Right Way

Looking at Newsletters in a New Light

Yahoo! is Editing Your E-mail

Installed-Base Marketing: The Cross-Sell Effort

Marketing Tips...

Installed Base E-Marketing, The Right Way
by Karen R. Macumber

Your installed base can be your most valuable marketing asset. After all, these individuals have already raised their hand in some capacity to indicate an interest in your company's products or services. So time to dive right in and start marketing, right? Wrong.

An installed base can also be a minefield -- one wrong step and your relationship with a current or potential customer can be blown apart. However, if you follow these four simple steps you will be on your way to creating a successful installed base program.
[FULL STORY]

Looking at Newsletters in a New Light
by Brian Cavoli

The good old newsletter has always been an important customer communication tool, but with powerful new online marketing services they�ve become an increasingly important part of the marketing mix. Most people know how effective a newsletter can be for updating customers with product and company news, but how many think of it as a powerful new business marketing tool? In fact, this may be one of the least expensive and most effective tactics you can use.
[FULL STORY]

Quick Links...

Yahoo! is Editing Your E-mail
by Janet Roberts

Thought you saw it all? Yahoo! is editing your html e-mail messages automatically - changing what you say - and perhaps even adding a new word or two to the English dictionary!

[FULL STORY]

Installed-Base Marketing: The Cross-Sell Effort
by Roy Schwedelson

An informative article on the benefits of marketing your company's products to your existing client base.

[FULL STORY]

The value of third party content

Have you ever used considered using third party content in your newsletter?

	Yes
	No

What type of content do you use in your newsletter?

	Existing content generated by yourself or your company (i.e. collateral, testimonials, etc.)
	Content, which you purchased from an independent third party publisher (i.e. Entrepreneur, Cahners Publishing, NewsEdge, etc.)
	Content developed and customized for you or your company by an independent writer
	Free content
	Other

Did you know that iMakeNews offers a content library that contains more than 100,000 articles from third party professionals?

	Yes
	No

Did you know that iMakeNews offers services for the creation of custom content?

	Yes
	No

If you have used the iMakeNews content services in the past would you recommend it to a colleague?

	Yes
	No

Would you like to learn more about iMakeNews' content services?

	Yes
	No

Feature Alert

Global Styles

Define styles for the whole page at one time.

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Bounce History Details

View complete and detailed bounce history for a subscriber.

[LEARN MORE...]

Bounce Indication when Browsing Subscribers

More informative subscriber view simplifies list management

[LEARN MORE...]

From the
Knowledge Base...

How do I set up an automatic responder when someone subscribes to my newsletter?

When someone subscribes to your newsletter, you can have the system immediately send back a welcome message. This email can be a plain text message that you define for this purpose, a specifically designed issue of your newsletter, or it can be the current, most recent issue.

[FULL STORY]

Subscribe

ARCHIVE

The Value of Dynamic Content
June 12, 2002
Vol. 1 Issue 19

The Value Of Customer Research
May 16, 2002
Vol. 1 Issue 18

[MORE]

Published by iMakeNews
Copyright © 2002 eLetra Corporation. All rights reserved.
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