"The Tipping Point" attempts to demystify the process of word-of-mouth marketing and outlines examples of how companies and individuals have found the tipping points for their causes, or in other words, the moment when an idea takes off and reaches critical mass.

However, be advised, the Tipping Point is not a how-to manual for spreading an idea, product or behavior. The author argues, that to create change, we must reframe the way we think about the world through research and then deliberately test our intuitions.

Alan Wolfe, of the New York Times Book Review, best summaries the value of this book "...a lively, timely and engaging study of fads.... The Tipping Point is worth reading just for what it tells us about how we try to make sense out of the world."