Marketing and electronic publishing veteran David A. Fish was recently appointed new CEO of IMN. David has over 20 years of executive-level experience at companies credited for harnessing the power of the Internet to improve communications including Engage, Inc., formerly a CMGI company, specializing in online marketing technology; the One Source Division of Lotus Development Corporation (now part of IBM) which focuses on business-oriented electronic publishing; and Epsilon Data Management, Inc., now a Relizon Company, that provides database marketing services to the high technology, financial services, pharmaceutical and travel industries.
With his extensive leadership experience, David plans to bring IMN to the next level of business, industry by industry, with e-communications solutions that support very specific business opportunities. According to Fish, “As an e-communications technology leader, IMN is well positioned to address a wide range of market needs. This will drive new business success for the company, and most importantly, for our customers.” Peter Mesnik, co-founder and CTO of the company is delighted to have engaged David to lead IMN, stating that “we’re excited about his new vision for growing our customer base through highly functional e-communications products, including but extending well beyond our e-newsletter offering for marcom applications.”
Introducing New Products
Under David’s direction, IMN will offer a repertoire of highly tailored e-communications products and services. The company is introducing a new content-rich e-communications product, customized for auto dealerships, enabling them to improve communications with their customers and prospects, and increase traffic to their showrooms. IMN will shortly launch a blog publishing solution for value added resellers (VARs), helping them to strengthen customer relationships through continual project updates.
To enhance the value of its new e-communications products, IMN is also expanding on its current range of media offerings—e-newsletters, e-vites, e-promotions, and blogs—and its existing e-mail and micro-site platforms. Slated for future inclusion are: PDF, Macromedia FlashTM, audio, video and RSS capabilities. All of IMN’s products will continue to offer detailed and graphical content-based analytics—giving marketers and publishers ongoing insight into audience interests, and enabling them to take meaningful action.
If you would like to learn more about David and his vision for IMN, you can review the complete press release here.
