What:  Marketing in the Technology Sector Seminar

For Who:  Software, hardware, and IT services marketers

Sponsors:   IMN and Marketing Sherpa

Presenter and Moderator:  Andrew Latzman, Metrics Editor, Marketing Sherpa

Date:  Tuesday, June 22, 2004

Place:  Doubletree Guest Suites, Waltham MA

Time:  8 a.m. to 11 a.m.

Marketing Sherpa helps marketers advance their careers by sharing real-world marketing data and lessons learned through Case Studies, metrics guides, and behind-the-scenes interviews. In this exciting three-hour seminar, Andrew Latzman, Metrics Editor, will share with you his findings from Marketing Sherpa’s first annual IT Marketing Metrics

Can’t make the seminar? Join us on Thursday, 6/24 for a short one-hour webinar and get the highlights!  Reserve your spot by sending us an email below…

Guide which was just released this month. 

The Guide includes data on target market and purchasing processes, brand advertising and PR data, direct response marketing data, and IT marketing budgets and salaries.  The Marketing In The Technology Sector Seminar, which was designed specifically for IT marketers, will provide highlights of this data and will help you set strategy, select the most effective tactics, justify a budget or planned test, and see where your results stand in relation to your marketing peers.  You’ll also get to hear from a panel of IMN customers on hot topics that they see in their daily challenge of e-marketing in the technology sector and how they use interactive marketing to succeed.

Don’t miss this exciting opportunity!  If you would like to pre-register for this event, please provide us with your name, title, company, address and phone number below.  Formal invitations will be sent out shortly.