April 2004 What's Working in Your Newsletters   Volume 1 Issue 40  

HOME
Strategy
Advice From The IMN Experts: Helping LoJack Achieve A Better Look and Feel
The Precious Real Estate of Your Cover Page
Industry Perspective
Respecting the Bonds of Trust
Tips from the Experts
Optimizing Microsoft Word For HTML Editing
Is Your Subscribe Box Taking Up Too Much Room?
Don’t Surprise Your Readers with Something They Don’t Expect to See

Subscribe
Enter your email address below:

First Name: (optional)

Last Name: (optional)

Company/Organization: (optional)

Phone: (optional)

Add Remove
Send as HTML

Optimizing Microsoft Word For HTML Editing
by Brenden Cobb, Managed Services Coordinator

If you’ve ever tried editing newsletter fonts and text formatting in the IMN online HTML editor only to find that the changes you’re making aren’t taking effect, chances are Microsoft Word is getting in your way.

Microsoft Word documents are a great way to get pre-formatted copy into your newsletter. The IMN system lets you import Word documents directly, or you can cut and paste from a document into a newsletter article, often eliminating the need to retype the copy. 

While IMN honors the formatting rules and coding used in Microsoft Word documents, some versions of Word often don’t, which can lead to “locked” or un-editable copy when you want to further edit Microsoft Word copy with the IMN system. 

Fortunately, we’re well prepared for these situations and a few simple steps will stop the Word lockdown and let you go about your business.

There’s Something Lurking Behind the Scenes

When creating a Microsoft Word document, Word’s software (behind the scenes) is creating a set of instructions about how the text/images you’re entering should be displayed on screen. These instructions (depending on the version of Word you’re using) translate into a mixture of Microsoft Word markup code and/or HTML.

Unfortunately, the code generated by Word is often very restrictive and can prevent other software editors from successfully making changes. In typical IMN fashion, releasing your copy from Word’s constraints is easily accomplished.

The Code Sweeper

When editing newsletter articles or copy in the IMN online HTML editor, we provide a tool called the Code Sweeper to help clean up the Microsoft Word code blocking changes.

You can find the Code Sweeper in the lower left corner of IMN’s online HTML editor.  Click the  icon (the text “Code Sweeper” appears when you hover your mouse over it) to open it.

The Code Sweeper window opens, displaying a variety of choices. There are two targets we want to sweep to “unlock” the copy. The first selection we want is  “Microsoft Word mark-up.” This action will remove all Microsoft Word specific coding from the copy.

The second selection we want is “Span Tags.” Span tags are HTML tags that Microsoft Word often uses to create ultra-specific layout instructions and are another cause of “locked” copy. If sweeping the Microsoft Word mark-up doesn’t free your copy, sweeping the span tags will.

Once the copy is swept, you can go about your editing as normal.

If you have any questions, please
contact me.  

Want to learn more from Brenden?  Here is a library of his most recent tips:

Optimizing the Text Version of Your HTML Newsletter
Writing an Effective Article Synopsis


[PRINTER FRIENDLY VERSION]

Tell us what you think

Subject

Text

Your Name

City

State/Country

Your Email Address

NOTE: Do Not Alter These Fields:

Published by IMN Inc.
Copyright © 2004 IMN Incorporated. All rights reserved.
Informed Marketer News (formerly the iMakeNews Letter) is sent to IMN (formerly iMakeNews) customers and anyone who has expressed interest in our service. To stop receiving this newsletter, enter your email address in the subscription box appearing within the newsletter and choose the Remove option. Or, just click one of the links at the bottom of the email message.
TELL A FRIEND
Powered by IMN