CH2M Hill, an engineering firm that was named one of Fortune Magazine’s “100 Best Companies to Work For,” has been a IMN customer since 2000. They recently renewed their commitment to IMN, as did Cognex, a leading supplier of machine vision systems which are computers that can “see.” Successful newsletter programs are catching on everywhere with companies like GE and Janus, who have expanded their newsletter programs to other divisions. And Shell, a longtime IMN customer with programs within several parts of their organization already, has added yet another division and a name familiar to everyone – Jiffy Lube!
As you can see, our services are not limited to specific industries. This is very apparent when you look at new customers who are signing up, including the following:
- In high tech, we have Btech, who provides online data protection and recovery services and Alaris Medical Systems, a company that develops intravenous medical devices.
- In the not-for-profit sector, we have the Jewish Federation of Greater San Jose and the World Law Group.
- Taku Smokeries, an Alaskan smoked salmon retailer, T. Rowe Price Retirement, and Edgell Communications, a publisher of business-to-business trade magazines, also recently signed up.
Why do we see such a strong commitment to newsletter programs, no matter what the industry? Because Informative Marketing works, it’s efficient and economical, and it’s one of the best ways to get your message to your audience.
If you’re thinking of adding a newsletter program to your marketing mix, take a look at our Service Plans to see which one is appropriate for you. And if you sign up before January 31, 2004, you’ll be able to take advantage of our special “Lock In Now” promotion that offers new customers a 25% discount on the plan they sign up for and existing customers a 50% discount on plan upgrades. For full details, see our “Lock In Now” article.
