Last month in our November issue, we asked our readers what their most pressing priority was for December. To keep the Quick Poll light yet intriguing, we added fun options such as “holiday shopping for your boss” and “resolutions for relieving work stress!”
Well, it appears that your bosses shouldn’t look for presents in their stockings this year (only 10.5% selected that answer alone) and not many of you are admitting to being stressed as only 5.3% of you selected that option alone. But then again, 26.3% of you are attempting to do everything on the list, so if you’re not stressed out now, you probably will be soon!
Over forty percent (42.1%) of you stated that next year’s strategy is your most pressing issue, so combined with those that selected “all of the above,” it appears that 68.4% of you are working on your 2004 newsletter strategy as we speak.
Now that we know what your biggest challenge is, we can help you out. We understand what it takes to put together a good strategy and we have a variety of options that will offer you tips, techniques, and even some personal advice!
- In the October issue of Informed Marketer, we discussed how we developed our strategy. (link to Reality e-Marketing: Strategy development). While it was a “from scratch” approach, there are lots of tips you can apply to your strategy as you revamp it for next year.
- You may also benefit from the insights of our CEO Kathleen Goodwin in her regular columns for ClickZ. Kathleen has a keen perspective on how to produce Informative Marketing campaigns and she shares this expertise in columns like this one, which is the first one in a series on “The Rules of Engagement.”
- And if all else fails, send us a letter below and tell us what you’re struggling with. We’ll offer you some advice, and if appropriate, we’ll share your question with the rest of our readers so they too can benefit.
Quick polls and surveys are one of the best tools that you can incorporate in your newsletter program. It is a clear cut – and immediate – way to find out what is on your readers’ mind. And once you find out what’s on their mind, you can respond to that, just like we’re responding to you!
