For new customers, we see additions in the scholastic field, pharmaceuticals, and technology, with the Engineering Department of the University of California, Irvine, Digitas/Pfizer, and Vernier Networks coming on board. Successful e-marketing is happening in every industry as we see renewals in tourism and the Durham Convention and Visitors Bureau and in real estate with Tremont Realty Capital. And as the news spreads of the capabilities of IMN within corporations, we’re seeing more and more expansion within IMN accounts, as Shell Oil adds another account (for dealer communications) and GE Access adds on an internal employee communications newsletter.
And as always, our customers are using IMN services for many different types of Informed Marketing communications, as you’ll see here in this Best Practices story featuring Primus. As we mention in our Beyond Opens and Clicks article, Primus uses our services to influence and shorten their sales cycles.
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