RSS* feeds are an easy way to publish content and they provide an alternative distribution medium to email and companion micro-sites.  With an RSS feed, readers receive summary information of articles of interest to them, with headlines, short abstracts, and links to online content and full stories.  People can subscribe to RSS feeds and receive it at the time and place of their choosing, often sidestepping some of the issues related to email delivery. 

With the growing popularity of RSS aggregators like FeedDemon and public directories of RSS content like Syndic8.com, having an RSS feed attached to your newsletter means that you now have an additional avenue for promoting and registering new subscribers.  By using IMN’s integrated RSS feature, you can instantly start publishing RSS feeds that link directly to your newsletter.  In addition, we’ll soon be offering you the ability to track the activity of your RSS feeds with the same complete data analysis that you can now with your newsletters.

To see RSS in action, add these links to your RSS reader:
http://newsletter.imninc.com/e_rss.cfm (Informed Marketer News)
http://www.imninc.com/releasenotes/e_rss.cfm (IMN Release Notes) 

*What is RSS?

RSS (which stands for Rich Site Summary or Really Simple Syndication) is an XML standard that is used to syndicate links to content onto other Web sites and into RSS content aggregators. The aggregators are Web-based services or client-based tools that allow users to easily "subscribe" and "unsubscribe" to RSS feeds that they are interested in receiving.