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IMN Reporting Now More Robust
Informative Marketing™ is all about being in the right place, at the right time, with the right message. And with the new IMN reporting and analysis system, you’ll be able to do just that.
From now through to the end of the year, IMN will be releasing several new reporting features that will give you unprecedented opportunities to use data for true Informative Marketing. You will now be able to bring readers deeper into your brand through the continual measurement of their viewing behaviors and information preferences. You can look beyond the simple metrics of open rates and click throughs and get highly sophisticated analysis and optimization information that will help you make intelligent decisions based on what’s most important to your customers and prospects.
Highly visual performance charts, improved user interfaces, deeper reporting statistics, and industry trend information are just a few of the capabilities that you will be experiencing with the new IMN reporting and analytics system. You now can:
- Better understand your newsletter’s mailing performance with sophisticated charts that clearly illustrate the relative differences between various performance metrics.
- Compare results across multiple mailings and issues, not only among your own newsletters, but also those within your industry.
- Continually fine tune your campaign with trend data that shows you what works best in the delivery and content components of your program.
These new tools demonstrate IMN’s understanding of Informative Marketing and how you can unlock your data to obtain superior results. Here’s a quick summary of what you can start using today:
- The Overview provides you with top-level information regarding most recent issue, with information on response, delivery statistics, performance by day, the top ten most popular articles, and performance trends for the last 10 issues.
- The Snapshot provides data points in terms of actual values and specific statistics on everything you see in the Overview and includes an Executive Summary of your newsletter’s performance.
- Besides looking at your own performance, you can now measure your program against others with the Industry Performance Comparison feature that can be overlaid on the Snapshot report.
- With the Performance Trend capability, you can plot key metrics across multiple mailings and issues and compare performance over time. This allows you to spot trends that will help you intelligently plan future issues.
- Finally, the new Performance Histogram shows all key metrics collected over time and helps you learn more about reader behavior. Using this data, you can make more informed decisions about your program, such as what is the best day to send your mailing.
IMN’s new reporting and analysis system gives you instant access to behavioral data on every one of your newsletter recipients. With these tools, you can increase your success rate by sending information that your customers want, value, and expect in the true spirit of Informative Marketing.
Next month look for information on these reporting features: Content Analysis (which will help you identify popular content and topics), Time Spent (find out how enthusiastic your readers are), and Issue/Mailing Filters (where you can use criteria to determine which issues or mailings to include in your reports).
[PRINTER FRIENDLY VERSION]
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