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iMakeNews is now IMN!
A new name…a new strategy…and new benefits for you.
If you’ve had a relationship with iMakeNews for any length of time, you know that we have always offered leading-edge products and services for savvy e-Marketers. Well, hold onto your hats, because the best just got better!
We’re now IMN.
You might be asking why we changed our name. Not only is IMN easier to remember, but it is also more reflective of our Informative Marketing™ strategy. This strategy substantiates the fact that we are a powerful e-Marketing resource that offers much more than just newsletter services. With our Informative Marketing approach to e-Marketing, we are now providing you products and services that will help you create more meaningful, mutually beneficial exchanges with your customers and prospects.
What’s in it for you?
Now you might wonder how a new name and a new strategy will benefit you. Here’s a quick glimpse at how you can take advantage of the new IMN:
- A new more informative monthly newsletter. As you can see, we have a brand new look and feel for our newsletter, which is now called Informed Marketer News. Each month, we’re committed to bringing you the best news, strategy and industry perspectives on Informative Marketing that will empower you to develop and maintain profitable relationships with your customers and stakeholders throughout all of your e-Marketing programs.
- A new reporting and analytics system. Between now and the end of the year, we’re releasing new features that will give you superior reporting and analysis capabilities. Now you can look beyond open rates and click throughs and find highly sophisticated analysis and optimization information that will help you fine tune your e-Marketing campaign. read more >
- Exciting, cutting-edge research. We have just released a new study that has benchmarks for e-Marketers on everything from average open rates per industry to what type of information newsletter readers crave most. In this study, you’ll see important insights that will help you use readership behavior to strengthen the interest of your subscribers from one e-Marketing campaign to the next. read more >
- Informational white papers. We are sharing our market intelligence with you through a new series of white papers, including a recent one on Informative Marketing. This white paper explains the evolution of Informative Marketing and how it can work for you.
- Learning forums. If you want to take a crash course on Informative Marketing and learn how to put it to use, sign up for one of our “Intro to Informative Marketing” webinars. You’ll hear first hand about the current trends in e-Marketing, you’ll get a comprehensive view into what Informative Marketing is all about, and you’ll find out how to convert your current e-Marketing programs into Informative Marketing programs.
- An easy way to start. If you’re hooked on Informative Marketing and not currently an IMN customer, you may want to sign up for our “Getting Started 101” webinar and a free 15-day trial of our services. This webinar will take you through each step of an Informative Marketing campaign, including how to develop a project plan, how to publish content that is relevant, how to create and manage a subscriber base, and how to use reporting to market intelligently.
There is a lot that is new at IMN and it’s all about providing you with better services and products so that you can build successful and profitable e-Marketing relationships with your customers and prospects. Visit our website and tune in to Informed Marketer News next month, because there’s more coming!
[PRINTER FRIENDLY VERSION]
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