ABA presenters will speak on content marketing, customer experience, and more
WALTHAM, Massachusetts – September 12, 2017 – Digital marketing company IMN (iMakeNews Inc.), whose Loyalty Driver® for Banking branded email newsletter service offers fresh, informative content for independent regional and community banks, is set to attend the American Bankers Association® (ABA) Bank Marketing Conference at the Hyatt Regency in New Orleans, Sept. 24-26.
The ABA represents a wide range of small, regional, and large banks nationwide that collectively employ more than 2 million men and women. The annual Bank Marketing Conference will feature industry luminaries and a variety of marketing experts, with topics ranging from meeting the demands of the contemporary customer to executing a compelling content strategy.
"We look forward to connecting with our partners in the banking industry at this year's marketing conference," said Rick Kerr, vice president and general manager of IMN. "The exclusive and consumer-relevant nature of our email newsletter content helps banks stay top-of-mind for financial services with their customers."
Kerr also noted how this year's conference will focus partly on content marketing. "As a result," he added, "we expect the potential benefits of branded, email newsletter services to be reinforced."
Conference attendees can speak with an IMN representative at Booth 302 to learn how Loyalty Driver can help those in the banking industry pass regulatory and compliance standards, deliver consistent, quality content each month, and accelerate sales with the power of social media connectivity, online access and control, and audio and video.
Connect with IMN during the event and all year long by following IMN on Twitter (@loyaltydriver).
For more information about IMN's Loyalty Driver, click here.
IMN (iMakeNews Inc.) is the digital marketing company that delivers email newsletters with branded custom content for the direct selling, banking and financial services, and franchise industries. For more information, visit imninc.com, follow on Twitter @loyaltydriver, or connect on the IMN Facebook page.
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